Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
TVOT Interview: KPIX GM Scott Warren on CBS AR/VR studios, pursuing local sports rights
KPIX became the first station to develop and deploy a new AR/VR studio for its news broadcasts, creating a new form of local storytelling and influencing other CBS stations to do the same.
Broadcasters losing ad revenue due to AI recommendations
Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming rate, Futuri revealed.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News licenses “Ruthless” podcast as part of new media expansion
Fox News has launched a new media business and agreed to license the hit political podcast "Ruthless."
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
SiriusXM introduces ad-supported plan, may pull ad-free channels from cars
The company plans to roll out the new ad-supported tier throughout the year.
Charter claims “domestic terrorism” in Missouri vandalism cases
Charter says sabotage to its network in Missouri proves the need for stronger laws that impart tougher criminal penalties on vandals who disrupt telecom services.
Hearst honors Suzanne Grethen with TV producer fellowship program
The Suzanne Grethen Creative Services Associate Producer Fellowship will help develop and nurture emerging television production talent.
Westinghouse releases new Xumo TV models
Westinghouse has become the latest to license Charter and Comcast's smart TV operating system Xumo for its own models.
Dr. Phil relaunches Merit Street as Envoy Media
The media company will include a national TV channel and podcasts; comedian Steve Harvey will produce content for the venture.
FreeCast launches new shoppable channel Test Drive Live
The new shoppable streaming channel is rolling out on FreeCast and Roku, with support for other connected TV platforms coming in the near future.