Key Points
- Veritone signed a multi-year global licensing deal with The Washington Post to distribute its video journalism and archival footage.
- The partnership uses Veritone’s AI platform to organize and surface clips for licensing by media companies, producers and creators.
- Executives said the agreement expands revenue opportunities while maintaining editorial oversight and brand protection for the Post.
Veritone has entered into a multi-year, global content licensing agreement with The Washington Post that will make the news organization’s video journalism available to partners and creators through a structured licensing program.
The deal, announced Thursday, will see Veritone represent the Washington Post’s video content in global licensing markets. The offering will include both current reporting and archival material spanning a range of subjects including politics, culture, health, science and interviews with prominent public figures.
Executives at both companies said the agreement is intended to expand access to the newspaper’s journalism while ensuring the organization maintains editorial oversight and control over how its content is distributed and used.
“We’re focused on ensuring our video content can be licensed in ways that reflect our standards and editorial priorities,” said Shawn Polk, the Global Head of Content Licensing at The Washington Post. “This partnership provides a clear framework for licensed use across both current reporting and archival footage while helping us unlock new revenue streams in the process.”
Under the agreement, Veritone will use its artificial intelligence-driven content licensing platform to organize and surface video from The Washington Post’s extensive archive. The system is designed to make video clips easier for media companies, producers and digital creators to discover and license for use in new programming, documentaries and other productions.
Veritone said its licensing specialists will also work with the newspaper to manage rights, ensure compliance with licensing terms and protect the integrity of The Washington Post’s brand and journalism.
“The Washington Post has built a powerful legacy of trusted journalism that captures defining moments in history,” said Ryan Steelberg, Chief Executive Officer of Veritone. “We’re honored to support the responsible licensing of this content, helping ensure these important stories and perspectives remain accessible, while enabling the company to realize untapped value from this content.”
The deal with the Washington Post comes as Veritone forges agreements with other content producers and rights holders to archive and license their media. Over the past few months, Veritone forged agreements with U.S. Soccer, Newsmax and CBS News to license and archive their content.
Veritone provides AI-based tools that allow media firms to catalog, search and distribute content more efficiently across global licensing markets.
