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FreeCast taps Maxim Group to explore NASDAQ direct listing

The logo of streaming TV platform FreeCast.
The logo of streaming TV platform FreeCast. (Still image courtesy FreeCast, Graphic by The Desk)

Technology company FreeCast has hired Maxim Group to serve as its exclusive financial advisor as it continues to explore a direct listing on the NASDAQ.

On Friday, FreeCast said its decision to hire Maxim Group was part of a plan to shift away from its earlier intent to launch a traditional initial public offering, or IPO, in favor of a direct listing on the exchange.

FreeCast offers a whole-home solution that allows former cable and satellite subscribers to receive free, over-the-air television signals across their Internet-connected devices, including smart TVs, phones and tablets.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.