Technology company FreeCast has hired Maxim Group to serve as its exclusive financial advisor as it continues to explore a direct listing on the NASDAQ.
On Friday, FreeCast said its decision to hire Maxim Group was part of a plan to shift away from its earlier intent to launch a traditional initial public offering, or IPO, in favor of a direct listing on the exchange.
FreeCast offers a whole-home solution that allows former cable and satellite subscribers to receive free, over-the-air television signals across their Internet-connected devices, including smart TVs, phones and tablets.