News
The latest stories published on The Desk.
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.
Scripps expands women’s sports programming with new tournaments
The tournaments will air on Ion and some local Scripps Sports stations later this year, and are part of a broader play to attract viewers and ad buyers with can't-miss TV programming.
Charter ad business Spectrum Reach partners with PubMatic
Charter's ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Fawesome adds streaming channels from Tastemade, Lionsgate
Fawesome is offering nine new free content streams from Lionsgate, Tastemade, GoPro and others, adding to its collection of dozens of linear content channels.
Apple offers substantial discount on Apple TV Plus streaming service
Apple is hoping to win back some former users of its streaming service by dangling a deep discount to Apple TV Plus over the next few months.
Parks: Most broadband homes using ISP-leased equipment
New wireless standards and customer incentives are convincing broadband subscribers to use ISP-leased equipment over purchasing their own routers and modems.
DATA
Viewpoint: When Nexstar and Network cross paths
Nexstar's demand that its local news stations run segments promoting media deregulation feels a bit like the 1970s-era film "Network" come to life, writes Kirk Varner.
By:
Kirk Varner
OPINION
Scripps promotes new station leaders in Detroit, Salt Lake City
The E. W. Scripps Company has promoted a pair of news directors to serve as station leaders for its local television outlets in Detroit and Salt Lake City.
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
Telenet, Bango partner on subscription management platform
Telenet's phone, broadband and TV customers can now purchase subscriptions and bundles from leading streaming services and others.
FCC’s Anna Gomez: Trump, Carr engaging in “harassment” against broadcasters
The Democratic regulator said the FCC's probes into CBS and Disney amounted to "harassment" at the direction of the Trump administration.