News
The latest stories published on The Desk.
iSpot partners with LinkedIn to improve connected TV campaign effectiveness
iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms.
Fox to utilize Comcast’s FreeWheel for dynamic ads during college football games
Fox has tapped Comcast's ad tech solution FreeWheel for dynamic campaigns that will air during college football games.
Roku launches streaming-first advertising platform Roku Exchange
Roku Exchange aims to connect digital ad inventory with demand from buyers through a streaming-first platform.
Streaming trend taking over Europe, but consumers already feeling financial pinch
Europeans are subscribing to more streaming services, according to survey data from Bango, but price increases and the paradox of choice are creating fatigue among consumers there.
BBC will offer some Wimbledon matches in Ultra HD
The BBC has affirmed plans to offer a handful of live events from the Wimbledon Championships in ultra high-definition.
Skydance Media merger with Paramount appears dead
National Amusements owner Shari Redstone has ended discussions with Skydance Media about offloading her controlling stake in Paramount Global.
Front Office Sports: Leaving Caitlin Clark off Team USA is snub for NBC
After recording the lowest-ever prime-time ratings for Olympics in 2021, NBC was hoping Caitlin Clark would help boost ratings this year — something that is unlikely to happen after Team USA decided to leave the basketball prodigy off their roster.
WBD announces deal to bring French Open to TNT Sports in U.S.
Nearly 900 live matches will stream on Max, WBD said in a statement, while feature events will air live on the flagship TNT cable network.
Nexstar hires Lisa Taylor from Amazon to lead digital ad sales
Nexstar Media Group has poached a top business development executive from Amazon to help it grow digital advertising sales and revenue.
Comscore: The Roku Channel is top FAST platform in viewing hours
The Roku Channel is used by 1 out of every 4 streaming households, according to new data released by Comscore on Wednesday.
Spotify to charge $5 more for premium, high fidelity music streams
Spotify is preparing to launch a new tier of service that will offer enhanced playlist and library tools along with high-fidelity audio for around $17 per month.
Exclusive: MyBundle launches connected TV apps for free streaming service
The MyBundle Free TV app offers 45 linear content streams on Roku, Fire TV, Android TV and other platforms.
EXCLUSIVE