Fubo will stop offering free trials of its streaming pay television service until at least the end of 2024 as the company pushes fans of sports, TV and movies to pay for one of several discounted subscription plans, The Desk has learned.
Earlier this month, Fubo announced it was rolling out a deep discount on its base programming package, called “Pro,” as well as an expanded tier called “Elite,” in order to drum up interest in the streaming service during the holiday season.
In a newsletter sent to merchants who sell Fubo subscriptions through affiliate agreements, the company said it will temporarily stop offering free trials of its streaming service until at least the end of the year.
Instead, partners who sell Fubo subscriptions are encouraged to highlight the company’s $30 per month discount, which drops the price of its “Pro” package to $50 for the first month and its “Elite” plan to $60 for the first month. Both plans actually cost more when taxes and regional sports fees are factored in, and the price goes up to $80 per month plus taxes and fees for “Pro” and $90 per month plus taxes and fees for “Elite” after the first month.
In addition to the two plans, Fubo also offers a “Latino” package that typically costs $32.99 per month, though Fubo is offering a $23 discount off the first month of service when customers sign up during the holidays.
Fubo offers live broadcast and cable channels from Fox Corporation (Fox, Fox News, Fox Sports 1), the Walt Disney Company (ABC, ESPN, FX, National Geographic), Paramount Global (CBS, Comedy Central, CBS Sports Network, MTV, Nickelodeon, BET), Comcast’s NBC Universal (NBC, Telemundo, CNBC, MSNBC, Bravo, USA Network) and others. The company stopped offering channels from Warner Bros Discovery (WBD) three years ago.
In early November, Fubo said it had more than 1.61 million paying subscribers in North America.
