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The latest stories published on The Desk.

Warner Bros integrates ad platform into Mediaocean’s Prisma Direct
The integration is intended to automate direct advertising transactions between agencies, brands and WBD.

Publishers push for new law banning bot-based AI scraping
The proposed law gives publishers greater control of how and when robots access their materials, and allows the FTC and others to bring litigation against bad actors.

KNBC, KVEA to host debate with Los Angeles mayoral candidates
The debate will take place on October 13, available on broadcast and free streaming TV.

Comcast’s Sky renews satellite distribution pact with SES
Sky will continue using SES satellite capabilities to deliver linear channels to the United Kingdom and Ireland; financial terms of the deal were not disclosed.

Google pays some news publishers as AI-generated results dominate search
Nearly 100 publishers are participating in the trial, according to a report. The program comes as Google search results become more reliant on AI-generated responses.

Fox Deportes marks 30 years with new sports rights, studio shows
The new programming lineup launched September 1 and expands the network’s soccer analysis, sports news, debate and youth-oriented programming.

Clay Travis, Buck Sexton bring radio show to Oval Office
Conservative radio talk show hosts Clay Travis and Buck Sexton brought their nationally-syndicated radio show to the White House this week.

Report: Paramount CEO wants HBO boss to lead streaming operations
Paramount CEO David Ellison has selected HBO content chief Casey Bloys to oversee streaming for the combined company as another executive is set to depart.

Fuse Media leans into connected TV with brand refresh
Fuse Media has refreshed its brand identity as part of a broader restructure of its business around connected TV and related advertising initiatives.

Veritone strikes licensing deal for ATP Media tennis archive
Veritone will provide archiving, cloud hosting, artificial intelligence processing and licensing services for ATP Media.

Fubo launches regional sports add-on to slimmer sports TV package
The plan, called My Local Sports, offers access to regional sports networks via the cheaper Fubo Sports plan, though no specific pricing was released.

Disney cuts hundreds of jobs in third round of layoffs this year
Disney is laying off several hundred employees across multiple departments, with the latest cuts concentrated primarily in human resources and IT.