Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.
Professional Bull Riding events coming to Nexstar’s CW Network
The CW will air Saturday and Sunday events; the network adds to a growing roster of PBR rights holders on broadcast and streaming TV.
Spectrum Business brings EverPass to Xumo Stream Box
Bars, restaurants, hotels and other public venues can lease a Xumo Stream Box for Business at a cost of $5 per month.
Swerve Sports, dedicated to women’s sports, launches on free streaming platforms
Swerve TV has launched a new free, ad-supported streaming television (FAST) channel focused exclusively on women’s sports.
Flora Kelly promoted to SVP, Research at ESPN
ESPN has promoted Flora Kelly to Senior Vice President of Research, expanding her role in audience measurement and strategy across all platforms.
Fox gets $2 billion in ad commitments, fueled by sports interest
Fox has concluded its 2025-26 Upfront negotiations, delivering strong performance across every major segment of its portfolio.
OutKick sees strong engagement during Q2
OutKick, the Fox-owned digital sports platform, reported sharp gains in digital traffic and engagement during the second quarter of 2025, according to new data released by Comscore.
Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.
PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.
Gray Media to offer Carolina Panthers games in Spanish
Gray Media and the NFL’s Carolina Panthers have announced a first-of-its-kind partnership that will bring all three of the team’s 2025 preseason games live in Spanish to Telemundo audiences throughout the Carolinas.
Tennis Channel secures rights to WTA tennis through 2032
WTA Ventures and Tennis Channel have announced a six-year extension of their media rights partnership, securing exclusive U.S. coverage of WTA tennis across all Tennis Channel platforms through 2032.
NBA Finals Game 7 grabs 16.353 million viewers
Game 7 of the NBA Finals drew an average audience of 16.353 million viewers on Sunday.
Pac 12 to remain on CBS Sports through 2031
The Pac 12 Conference has renewed its agreement with Paramount Global and CBS Sports to serve as its TV broadcast partner for a few more years.