Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.

Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.

PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.

Gray Media to offer Carolina Panthers games in Spanish
Gray Media and the NFL’s Carolina Panthers have announced a first-of-its-kind partnership that will bring all three of the team’s 2025 preseason games live in Spanish to Telemundo audiences throughout the Carolinas.

Tennis Channel secures rights to WTA tennis through 2032
WTA Ventures and Tennis Channel have announced a six-year extension of their media rights partnership, securing exclusive U.S. coverage of WTA tennis across all Tennis Channel platforms through 2032.

NBA Finals Game 7 grabs 16.353 million viewers
Game 7 of the NBA Finals drew an average audience of 16.353 million viewers on Sunday.

Pac 12 to remain on CBS Sports through 2031
The Pac 12 Conference has renewed its agreement with Paramount Global and CBS Sports to serve as its TV broadcast partner for a few more years.

DAZN to operate FIFA’s streaming channels, platform
DAZN will take over the operation of FIFA Plus, the streaming channel and platform operated by the world's biggest soccer organization.

Scripps will keep WNBA games under new multi-year agreement
Scripps Sports will continue to offer WNBA games for a few more years as part of a renewed partnership with the league announced on Friday.

Sources: Fox execs discuss Fox One bundling opportunities with Max, ESPN
Fox has discussed bundling Fox One with a number of streaming apps like Max, Disney Plus and Hulu, according to sources familiar with the talks.

Fubo adds pay-per-view sports to streaming platform
Fubo is offering live soccer and boxing matches through a new pay-per-view feature on most supported TV platforms.

Deal reached to bring Chicago Sports Network to Comcast
The channel will be available in the "Ultimate" tier of Xfinity TV, according to a report.

SiriusXM signs Stephen A. Smith to new radio deal
Stephen A. Smith will produce two talk shows for SiriusXM, starting in September, the radio broadcaster announced.