Veritone has renewed its multi-year agreement with the U.S. Soccer Federation to license content from the professional sports league.
Under the new deal, U.S. Soccer will continue to use Veritone’s suite of archive and licensing solutions, including the Veritone Digital Media Hub, which allows broadcasters and media rights holders to archive, index and search across their content and distribute audio and video files under revenue-generating licensing arrangements.
By leveraging AI to enhance discoverability, Veritone aims to reduce friction in the licensing process, enabling media and brand partners to identify and secure relevant footage more efficiently. The company said this approach is intended to meet growing demand from content creators seeking to incorporate official U.S. Soccer moments into documentaries, advertisements, social campaigns and other productions.
U.S. Soccer oversees the U.S. Men’s and Women’s National Soccer Teams, the Youth National Teams and Extended Natinoal Teams. The deal with Veriton will involve full matches, player interviews, pre-clipped highlights and multi-camera angle footage that will be licensable to third parties, including documentary producers and news organizations.
In addition to facilitating direct licensing, Veritone supports U.S. Soccer’s content monetization efforts across social media platforms. That includes identifying unauthorized uses of match and highlight footage and converting certain instances into revenue-generating opportunities.
“This renewal represents an exciting continuation of our collaboration with U.S. Soccer, enabling us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities,” said Craig Caruso, the Vice President of Sports Media and Commercial Partnerships at Veritone. “We’re proud to support U.S. Soccer’s growth as they inspire fans and partners both on and off the field.”
The partnership is a clear sign that U.S. Soccer is doubling down on centralizing its content management and licensing arrangements as part of its overall commercial operations. The U.S. Men’s National Team is expected to gain significant attention this summer during the FIFA Men’s World Cup soccer tournament.
Television rights to those games are held by Fox for English broadcasts and Comcast’s NBC Universal for Spanish rights. (Telemundo, which is owned by NBC Universal, will air FIFA World Cup games in Spanish.) It wasn’t clear from Veritone’s announcement if FIFA World Cup soccer footage involving the U.S. Men’s National Soccer Team is included in the content archive and licensing agreement.
