Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.

NASCAR hub, FAST channel launches on Xumo platforms
Comcast and Charter's joint venture Xumo is now offering the NASCAR FAST stream on its Xumo Play app and will launch a NASCAR hub on its Xumo TV platform.

Roku Sports Channel added to Samsung TV Plus
Roku and Samsung have struck a deal that makes Roku's new sports FAST channel available through Samsung TV Plus.

Sinclair hires former Amazon exec Jeff Blackburn to lead Tennis Channel
Blackburn helped Amazon acquire "Thursday Night Football" and was instrumental in the company's purchase of MGM Studios.

DAZN takes on Apple Sports app with launch of Scores
DAZN has launched a new section within its mobile apps that allows soccer fans to quickly get real-time updates on how their favorite clubs are performing.

Scripps to air WNBA pre-season games on Ion
The E. W. Scripps Company's sports broadcast division Scripps Sports will produce a handful of nationally-televised women's professional basketball games in May.

Hub: Sports fans open to non-gimmicky uses of data, AI during broadcasts
Sports fans like data and AI capabilities during live games, but only if it comes across as a genuine way to supplement the viewing experience, according to a new Hub Entertainment Research study.

Fubo begins offering personalized alerts during NBA playoffs
Fubo is testing the deployment of personalized sports notifications to better engage subscribers during the NBA Playoffs, and could roll the feature out more broadly during football and baseball season.

ESPN attracts 2.3 million prime-time viewers during Q1
aThe network's daily average minute audience was around 868,000 viewers, according to Nielsen ratings.

Gray Media to broadcast Military Basketball Association games
Gray Media will air Military Basketball Association games across its local TV stations and regional sports networks.

Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.

Scripps expands women’s sports programming with new tournaments
The tournaments will air on Ion and some local Scripps Sports stations later this year, and are part of a broader play to attract viewers and ad buyers with can't-miss TV programming.

Stephen A. Smith downplays interest in presidential run
Stephen A. Smith doesn't want to be president.