Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.
DIRECTV adds NCAA March Madness multiview option
DIRECTV is introducing new viewing tools ahead of the 2026 NCAA Men’s Basketball Tournament, including a multiview “Mix” channel and expanded functionality within its mobile app.
Charter brings NCAA March Madness multiview to Spectrum TV app
The feature is available across connected devices and smart TVs including Apple TV, Roku, Xbox and Xumo platforms.
Looper survey: Streamers set to dominate sports media rights
Amazon’s Prime Video ranked as the platform most likely to lead sports streaming, followed by YouTube and Netflix.
FIRST ON THE DESK
Hub: Sports fans still frustrated by broadcast, streaming TV deals
Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.
Report: NBA considers streaming hub for local games
The NBA is exploring a centralized streaming package for locally televised games, holding talks with YouTube TV, Prime Video, ESPN and DAZN.
C15 Studio renews deal with Formula 1 for free streaming channel
C15 Studio renewed its multi-year deal with Formula 1 to operate the U.S.-based FAST Formula 1 Channel, adding live rights to the 2026 F1 Academy Series.
Altman Solon: Sports enters new growth cycle as viewing habits shift
Most sports executives have expressed optimism about the industry's short-term outlook, driven primarily by shifting fan consumption habits and stronger investor confidence.
DATA
Veritone renews licensing deal with U.S. Soccer
Veritone and U.S. Soccer have renewed their content archival and licensing arrangement for several more years.
ESPN to debut women’s sports block on Sundays
ESPN will air WNBA and NWSL games on Sunday in prime-time as part of a new women's sports block that replaces MLB games.
Comcast says 4K feed of Super Bowl matched latency of broadcast
Comcast says its RealTime4K feed of Super Bowl LX was on par with broadcast TV latency during the event, based on internal tests.
Scripps hires Oliver Gray to VP, Network Sports & Client Partnerships
The E. W. Scripps Company has hired a leading executive from sports brand Overtime to serve as its new Vice President of Network Sports and Client Partnerships.
EXECUTIVE MOVES
NBA sees higher TV ratings from NBC, ESPN under new rights package
NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.
RATINGS