Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Netflix raises prices as streamer commits to more sports, live events
Netflix is raising subscription prices by up to $2 per month as it invests in live sports and premium content.
DIRECTV adds new channels for MLB games from 9 teams
DIRECTV expanded its MLB deal to carry local broadcasts from nine additional teams moving off FanDuel Sports Network.
Oregon TV stations owned by Zolo return to DIRECTV
DIRECTV has restored two television stations in Bend, Oregon to its satellite and streaming services after reaching a new carriage agreement covering the outlets.
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Law&Crime will publish uncensored crime scene images through new subscription
Law&Crime is launching a subscription service that will offer the public direct access to crime investigation materials.
Roku’s streamer Howdy lands on Prime Video Channels
Roku has inked a distribution agreement with Amazon to offer its Howdy streaming service through Prime Video Channels, the companies announced on Tuesday.
Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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Roku partners with Google on identity, measurement capabilities for advertisers
Roku is partnering with Google as a launch partner for its Confidential Publisher Match identity solution in Display & Video 360.
Scripps to launch free streaming network for Scripps Sports
The E. W. Scripps Company is readying the launch of a new free, ad-supported streaming television (FAST) channel focused on its Scripps Sports programming.
Bars, restaurants may lose access to NFL Sunday Ticket
The change follows the end of a temporary deal allowing DIRECTV to offer the package to business customers.
Tubi launches content incubator program for TikTok stars
The initiative expands Tubi’s investment in creator-led content as it looks to grow within the FAST market.
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
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