Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Horowitz: Football fans engaging across platforms during live games
Football fans are doing more than watching live games on television — they are interacting at an increasing rate across different platforms that reshape the traditional sports viewing experience.
Tubi releases at-work streaming plugin Productubity
Tubi has released a new browser plugin that is geared toward professionals who want to stream shows and movies while on the clock.
Comcast’s Sky to eliminate 600 tech jobs
Comcast's pay television service Sky is readying job cuts that will affect around 600 technology positions, according to reports on Tuesday.
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Antenna: Amazon driving most Fox One sign-ups
Amazon was the single-biggest point of sales for Fox's new streaming service Fox One in August, according to Antenna.
Roku unveils first native smart projector built by Aurzen
Roku has expanded beyond televisions and streaming boxes with the release of its first-ever smart projector for the U.S. market.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.