Key Points
- Tubi is partnering with TikTok to launch a creator incubator focused on developing long-form scripted and unscripted programming.
- TikTok will help identify talent and promote shows using its Spotlight tool to drive audiences to Tubi.
- The initiative expands Tubi’s investment in creator-led content as it looks to grow within the FAST market.
Tubi is expanding its push into creator-driven programming through a new partnership with TikTok, with the service announcing a new incubator initiative aimed at developing original long-form series from digital-native talent.
On Thurdsay, the Fox-owned, free ad-supported streaming television (FAST) service unveiled the “Creatorverse Incubator,” a program that will identify select TikTok creators and provide them with resources to develop scripted and unscripted shows for exclusive distribution on Tubi. The initiative is designed to create a structured pathway for short-form creators to transition into premium, long-form storytelling.
TikTok will play a central role in sourcing talent, working with Tubi to identify candidates for the program. An initial cohort of creators is expected to be announced this summer. Projects developed through the incubator will debut exclusively on Tubi, which currently reaches more than 100 million monthly active users.
In addition to talent identification, TikTok will use its Spotlight promotional tool to drive awareness and engagement around the resulting programming, directing audiences from its platform to Tubi’s streaming environment.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, the General Manager of Creator Programs and Executive Vice President of Business Development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale.”
Bloom added the partnership is intended to help creators expand their audiences while delivering exclusive content to Tubi viewers.
For TikTok, the deal is part of a broader effort to extend the lifecycle and monetization opportunities of its creator ecosystem beyond short-form video.
“TikTok is committed to empowering creators on our platform and throughout their career journey,” said Dawn Yang, the Global Head of Entertainment Partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories and turn their creativity into lasting impact.”
The move builds on Tubi’s increasingly aggressive investment in creator-led content as it looks to differentiate within the competitive FAST and AVOD landscape. Over the past 10 months, the company says it has added more than 16,000 episodes from over 200 creators to its platform, spanning a mix of licensed and original programming.
Tubi has also struck deals with high-profile digital creators and brands including MrBeast, Alan’s Universe, Jomboy Media and CelinaSpookyBoo, while expanding into original films and series built around established online personalities.
The Creatorverse Incubator signals a continuation of that strategy, positioning Tubi as a development platform for emerging creators while leveraging TikTok’s discovery engine to fuel audience acquisition and engagement.
The company is expected to provide further details on its content and advertising roadmap during its 2026 IAB NewFront presentation next week.
