Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Antenna: Amazon driving most Fox One sign-ups
Amazon was the single-biggest point of sales for Fox's new streaming service Fox One in August, according to Antenna.
Roku unveils first native smart projector built by Aurzen
Roku has expanded beyond televisions and streaming boxes with the release of its first-ever smart projector for the U.S. market.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
WBD CEO David Zaslav: HBO Max price will go up over time
Zaslav believes the value of WBD's content isn't reflected in the current price of HBO Max, but a planned divestiture of the company's cable networks could make a price increase harder to justify.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Comedy Central pulls “South Park” episode after Charlie Kirk shooting
Comedy Central pulled a scheduled re-run of a "South Park" episode on Wednesday, a move that was almost certainly influenced by the assassination of political activist Charlie Kirk.
Paramount preparing all-cash bid to acquire Warner Bros Discovery
Paramount is preparing an offer to acquire Warner Bros Discovery (WBD) in an all-cash transaction, according to a report published on Thursday.