Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Mobile Vikings taps Bango to power new subscription management platform
Mobile Vikings has become the latest telecommunications provider to launch a subscription platform powered by Bango's Digital Vending Machine.
FIRST ON THE DESK
MiQ: Fragmentation challenges traditional marketing funnel
Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often occurring in minutes.
FIRST ON THE DESK
DATA
Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
Get After It Media to consolidate two multicast networks
Get After It Media is consolidating two of its multicast networks as the company works to revamp its multi-platform distribution strategy.
FCC Media Bureau launches probe into TV ratings system
The FCC is reviewing whether the TV ratings system still helps parents make informed viewing decisions.
Comscore renews measurement agreements with local TV broadcasters
The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts with the measurement firm.
FIRST ON THE DESK
IAB Tech Lab forms council to improve programmatic ad standards, transparency
The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.
Comcast to start selling Peacock subscriptions through Roku Channel
The deal expands Peacock’s distribution via third-party marketplaces as bundling gains traction with streaming consumers.
FIRST ON THE DESK
Fox One adds podcasts from Fox News Media, Red Seat Ventures
Fox is leveraging cross-portfolio content to increase viewing time and create new advertising opportunities.
ABC News channels return to SiriusXM
SiriusXM has inked a distribution agreement with the Walt Disney Company's ABC News for the distribution of two new channels on its streaming radio platform.
Tablo forces legacy users to update firmware with free streaming channels
The company behind Tablo says some legacy customers will lose premium functions if they don't install a firmware update that includes a security patch.
FIRST ON THE DESK
Roku passes 100 million active households worldwide
Roku’s scale and platform growth are driving higher engagement, strengthening its value for advertisers and content partners.