Technology
Articles involving technology companies, hardware, software and industry trends.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.
Fox renews local TV measurement deal with Nielsen
Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.
Google search changes result in layoffs at Business Insider
A drop in Google search traffic has led Business Insider to issue pink slips to more than 20 percent of its workforce.
Newsmax renews agreement with Verizon Fios TV
Newsmax has renewed its distribution agreement with Verizon that will keep its cable news channel on Fios TV for a few more years.
New York Times licenses editorial content to Amazon
The New York Times has signed a multi-year agreement to license its editorial and lifestyle content to Amazon.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
DATA
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Network evening news program see lift in ratings
The flagship evening newscasts from the three major broadcast networks all experienced viewership gains in the week leading up to Memorial Day weekend.
Fox Weather to cover start of Atlantic hurricane season
Fox News Media's streaming climate science channel Fox Weather will cover the start of the Atlantic hurricane season with special programming this weekend.