Technology
Articles involving technology companies, hardware, software and industry trends.
Microsoft stops selling digital copies of TV shows, movies
Customers can access previously-purchased content, but won't be able to buy new shows or movies and aren't entitled to refunds.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
Verizon beats estimates during Q2, despite losing wireless subscribers
Verizon beat Wall Street expectations during Q2, but continues to see pressure from rival telecoms, including fixed wireless broadband solutions.
Gracenote taps Ryan Moore to serve as Chief Business Officer
Moore will oversee all elements of Gracenote's global sales, marketing efforts and customer and partner experiences.
Comcast to raise monthly price of Peacock to $11
The ad-free version will increase to $17 per month; a cheaper, sports-free plan will soon be introduced.
Netflix grows global revenue to $11.1 billion during Q2
Strong interest in content and the company's advertising opportunities helped boost global revenue.
EARNINGS REPORT
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.
Americans drawn to special interest bundles, Bango says
A growing number of American consumers are signing up for specialist subscriptions that reflect their personal interests.
DATA
WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
SES finalizes Intelsat merger after FCC approval
SES and Intelsat have closed on their merger after receiving FCC approval to transfer radio spectrum licenses from one company to the other.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.