Television
News articles and original analysis on the television industry, including broadcasting, cable television, satellite television, streaming television, advertising, measurement and policy.

Netflix to stop using Microsoft for advertising platform tech
The company will continue to lean on Microsoft as a programmatic advertising partner.

NFL schedule details begin to leak ahead of official release
Netflix gets a Christmas game; first Monday Night Football match-up revealed; Peacock to stream an overseas game.

DirecTV adding more CW Network affiliates to streaming service
Customers in El Paso, Springfield, Wichita and Syracuse now have access to their local CW Network affiliate through DirecTV Stream.

Pac-12 college football games to air on Fox, CW Network
Eleven Pac-12 Conference football games will air on the CW Network, while another two will air on Fox Sports.

Panasonic revealed as sixth TiVo TV partner
Panasonic will launch a new line of smart TVs in the United Kingdom that are powered by TiVo OS, the company affirmed this week.

Streamers willing to pay to watch Olympics, report claims
But, be warned: Most want a centralized hub for their sports and other streaming content, and are willing to pirate content if that option isn't available.

Channel 4 relaunches brand identity as “public service streamer”
Channel 4 has refreshed its brand identity to bring greater emphasis to its digital and streaming platforms and products.

TCL adds Bloomberg TV channels to TCL TV Plus FAST platform
TCL has signed a distribution agreement with Bloomberg Media for its two streaming television channels.

Roku grabs rights to Sunday morning baseball games
Roku has secured the exclusive distribution rights for Major League Baseball played early Sunday mornings.

Fox outlines new fall schedule ahead of Upfronts
Fox has released the pending fall schedule for the start of the 2024-25 television season ahead of its Upfronts presentation.

Apple seeks to change pay structure for TV, film talent
Apple is working with Hollywood studios on a new pay and performance structure for its film and television talent.

Televisa-Univision to debut ad-supported Vix Plus
Televisa-Univision will debut an ad-supported version of its Vix Plus streaming service on Wednesday.