Television
News articles and original analysis on the television industry, including broadcasting, cable television, satellite television, streaming television, advertising, measurement and policy.
Nielsen hires ex-Netflix ad exec Peter Naylor
Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.
EXECUTIVE MOVES
Amazon: Prime Video ad tier grows to 315 million users
The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.
Optimum gives TV, Internet subscribers free Netflix for one year
Optimum is now offering most of its Internet and TV customers a one-year subscription of Netflix with Ads as part of their service.
Parks: Streamers gravitating toward live sports services
More than one-third of streaming households are paying for a sports-specific app to stay on top of their favorite teams or games.
DATA
Paramount to raise price of Paramount Plus in January
Executives justified the cost adjustment by citing Paramount's investment in more premium sports, including UFC.
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.
Paramount reports flat revenue during Q3, streaming subscribers up
Paramount posted mixed results in its first full quarter since merging with Skydance, as strength in streaming offset ongoing weakness in its traditional television business.
EARNINGS REPORT
Sky News to use AI platforms developed by Washington Post
Sky News partnered with the Washington Post's Arc XP to power its five-year digital transformation initiative, Sky News 2030.
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
DATA
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
Comcast’s Sky to stop offering Sky Live service in December
Customers with Sky Live cameras will be able to use the platform until it closes for good in December.
AccuWeather to provide forecasting to MS NOW, CNBC
MS NOW and CNBC will gain access to reporters and forecasts from AccuWeather as part of the new multi-year partnership.