Gracenote
Gracenote is a media data and technology company owned by Nielsen. The company provides entertainment metadata, content identification and discovery services for television, streaming, music and sports platforms, helping media companies organize, recommend and measure content across devices and services.
Gracenote: Streamers crave single program guide for content discovery
As streaming options grow, viewers are expressing more frustration — not less — at having to spend time to find something to watch, even as platforms attempt to improve search and discovery.
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Nielsen preparing new cross-platform measurement solution
The announcement follows criticism from broadcasters and media companies about Nielsen's ability to accurately measure streaming audiences.
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Nielsen: “The Pitt,” “Abbott Elementary” lead viewing among Emmy nominees
Nielsen measured total viewing across broadcast, cable and streaming from June 2025 through May 2026.
Gracenote: Sports fans want better discovery from TV home screens
A new survey found sports fragmentation is still making it difficult for fans to figure out which channels or apps are carrying a live game or competition at any given time.
DATA
The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.
Gracenote: Global FAST channel count nears 2,200 as sports, news fuels expansion
The latest Gracenote Data Hub update tracks programming across six global SVOD services and more than 2,100 FAST channels.
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Gracenote to help improve search, ad opportunities across Tubi, Fox One
Tubi Media Group will use Gracenote’s tools to improve search, discovery and recommendations across its streaming properties.
Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
Gracenote: CTV budgets would improve with stronger show-level data
More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals were available, Gracenote says.
DATA
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
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Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.