Gracenote
Gracenote is a media data and technology company owned by Nielsen. The company provides entertainment metadata, content identification and discovery services for television, streaming, music and sports platforms, helping media companies organize, recommend and measure content across devices and services.
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.
Gracenote: TV fans embrace streaming, but frustrated by experience
Nearly half of streamers surveyed by Gracenote said they'd cancel a service if they couldn't find something to watch.
Gracenote: Drivers crave more smart features from car radios
The majority of drivers surveyed said they'd stop using their smartphone in the car if their in-car infotainment systems had "smarter" features.
DATA
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Gracenote launches Video MCP Server to improve search and discovery
The product will hook into connected TV platforms and streaming apps first, and allow users to search across TV shows, films and live events based on various criteria.
Gracenote: FAST channels grow 14 percent during Q2 2025
Gracenote says the number of FAST channels available to streamers rose 14 percent during the second quarter of the year.
Gracenote taps Ryan Moore to serve as Chief Business Officer
Moore will oversee all elements of Gracenote's global sales, marketing efforts and customer and partner experiences.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.