Gracenote
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Gracenote launches Video MCP Server to improve search and discovery
The product will hook into connected TV platforms and streaming apps first, and allow users to search across TV shows, films and live events based on various criteria.
Gracenote: FAST channels grow 14 percent during Q2 2025
Gracenote says the number of FAST channels available to streamers rose 14 percent during the second quarter of the year.
Gracenote taps Ryan Moore to serve as Chief Business Officer
Moore will oversee all elements of Gracenote's global sales, marketing efforts and customer and partner experiences.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Gracenote: FAST channels exceed 1,600 with over 178,000 unique programs
The "2025 Gracenote FAST Report" says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Gracenote: Disney Plus grows streaming sports share during Q1
Disney's decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote.
Nielsen tackles sports discovery with Gracenote On Sports
Nielsen is launching Gracenote On Sports, which aims to make it easier for sports fans to find the channel or app that games from their teams are on.
Gracenote, Amagi partner on FAST elements for content publishers
Content partners can now access select Gracenote products through Amagi’s channel creation solution.
By:
Nielsen (press release)
Nielsen picks Jared Grusd as new Gracenote CEO
Nielsen has hired former Snapchat and Verizon executive Jared Grusd to serve as the CEO of its Gracenote business.