Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Televisa-Univision renews measurement deal with Nielsen
Televisa-Univision has renewed its measurement partnership with Nielsen under a new multi-year agreement that expands audience measurement and data services across its portfolio of broadcast, cable, streaming and radio properties.
Gracenote: AI will influence audience discovery, engagement with content
Streaming platforms are adopting AI tools to deliver faster, more personalized and real-time content recommendations, but they still need reliable metadata to avoid "hallucinations."
FIRST ON THE DESK
A+E Global Media renews measurement pact with Nielsen
The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.
Judge pauses Cumulus lawsuit against Nielsen amid bankruptcy case
The ruling halts both Nielsen’s counterclaims and Cumulus’s antitrust claims while the broadcaster’s restructuring proceeds.
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Gracenote sues ChatGPT developer OpenAI for copyright infringement
The case could test whether the structure and organization of proprietary datasets are protected under copyright law.
Media Rating Council questions Nielsen’s revised audience estimates
The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.
Samsung partners with Gracenote for AI-based discovery on smart TVs
Samsung is working with Gracenote's metadata library and AI tools to improve content search and discovery on its smart TVs.
Nielsen: Traditional TV outperforms streaming without YouTube in January
Television viewing reached a 12-month high in January 2026, rising 3.7 percent compared with December, according to Nielsen.
THE GAUGE
Charge grabs 730,000 with Turning Point USA halftime show
More than 700,000 Americans watched some or all of Turning Point USA's halftime show on Charge last weekend, according to Nielsen data.
EXCLUSIVE
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
Tubi taps expanded measurement features from Nielsen
Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.