Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
Nielsen: NFL games boost Netflix, Prime Video viewing on Christmas Day
Live sports and holiday movie programming drove record-breaking viewership to television during the December measurement month.
Gracenote hires ex-Xumo exec Bill Condon as Head of Advertising Sales
Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.
Nielsen renews measurement pact with Gray Media
Nielsen has renewed its measurement agreement with local television broadcaster Gray Media for a few more years, the companies announced on Thursday.
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms during December.
RATINGS
“60 Minutes” loses 15 percent of audience after CECOT story scandal
The program failed to top 10 million viewers in early January, with sharp declines in the key A18-49 demographic.
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RATINGS
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
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“60 Minutes” loses 5 million viewers after CECOT segment scandal
Viewership fell from 10.35 million to 4.89 million week over week, with sharp declines in the key A18-49 demographic.
EXCLUSIVE
Fox News, NBC end 2025 as top networks in prime-time
Fox News grew its prime-time audience year over year, while NBC saw double-digit declines in total viewers and key demos.
RATINGS
Netflix: Christmas Day NFL game is most-streamed in U.S.
The match-up averaged 27.5 million viewers and peaked at 30 million, according to Nielsen data cited by Netflix.
RATINGS
Nielsen deepens measurement partnership with Roku
Nielsen and Roku are deepening their measurement partnership that will allow both companies to access each other's intelligence products.
Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge
Paramount displaced NBC Universal as the third-largest media distributor during Nielsen's November measurement month.
DATA