Disney, WBD to launch streaming bundle with Disney Plus, Hulu, Max
Disney Plus will also be included; details on pricing are expected to be announced at a later date.
Hulu is a subscription-based streaming television service operated by the Walt Disney Company. The service offers on-demand movies and TV shows from various content providers, including Disney, Fox Corporation and NBC Universal. The service costs $6 a month with advertisements or $12 a month without.
Hulu also offers live television through a bundled Hulu with Live TV service. The cable-like service costs $65 a month and contains linear feeds of channels programed by AMC Networks, NBC Universal, Disney, Fox Corporation, ViacomCBS and AT&T WarnerMedia.
Disney Plus will also be included; details on pricing are expected to be announced at a later date.
Disney brought in less revenue from its broadcast and cable networks during the first three months of the year compared to last year.
Disney will now allow Hulu, Disney Plus and ESPN Plus customers to sign on to other Disney-owned websites by using a single username and password.
A research analyst with Parks Associates said streamers are watching more free, ad-supported content — and that might lead to higher churn across subscription-based services.
Disney has agreed to license six drama series from FX, ABC and Hulu to BBC Studios’ UKTV Media in the United Kingdom.
The service will also include engaging features like fantasy sports and betting, CEO Bob Iger affirmed.
Hulu is now offering MLB Network in its base programming package ahead of baseball’s opening day.
Disney is now offering all Hulu content within a dedicated tile on the Disney Plus app, finalizing plans that were put into motion last December.
The media executive held high-level roles at Apple and Disney’s Hulu, and will now be tasked with developing and launching a new sports streaming service.
Streaming’s revenue growth is attributed mainly to hybrid advertising-subscription models, according to Ampere.