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Disney gets creative in counting Oscars ceremony audience

The company claims the Academy Awards viewership grew on a year-over basis when counting those who streamed on PCs, phones and tablets.

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mkeys@thedesk.net

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A booth for the ABC broadcast network at San Diego Comic-Con in 2018.
A booth for the ABC broadcast network at San Diego Comic-Con in 2018. (Photo by Gage Skidmore)

The Walt Disney Company has incorporated viewership figures from streamers who watched the Academy Awards on mobile phones and personal computers in its final audience figures for the Oscars ceremony on Sunday.

The first-party data, when combined with Nielsen ratings previously released, boosts the total number of viewers to nearly 19.7 million, which technically puts it above the number of households that watched the Academy Awards in 2024. Last year, the Oscars ceremony brought in 19.5 million viewers, based exclusively on Nielsen ratings.

This year, Disney offered a simulcast of the Oscars ceremony on its streaming platform Hulu, which suffered from numerous technical issues throughout the night, including a premature end of its stream before the Best Actress and Best Picture awards were doled out.

Excluding the first-person data from Disney, the Academy Awards telecast would have logged a rare year-over decline in audience. On Monday, Nielsen said the Oscars drew around 18.1 million viewers, a count that included streaming via Hulu, though only on TV sets.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.