Antenna: Peacock grabbed nearly 3 million new customers with NFL playoff game
Comcast’s exclusive telecast of an NFL playoff game drew nearly 3 million new sign-ups to its streaming service Peacock, according to Antenna.
Comcast’s exclusive telecast of an NFL playoff game drew nearly 3 million new sign-ups to its streaming service Peacock, according to Antenna.
Roku has added nearly a dozen new content streams from Comcast’s NBC Universal.
One Platform Total Audience allows marketers to measure audiences across streaming and linear channels and services.
Comcast-owned Sky will continue offering the network, while Virgin Media is pushing subscribers toward other news channels.
TEGNA and NBC have reached a new affiliation agreement that will keep NBC shows and sports on 20 TEGNA-owned TV stations.
The transmission, characterized as a test, came several weeks after a DirecTV executive said the company was open to replacing dropped local network affiliates with comparable national feeds.
Gray quietly removed the NBC peacock from dozens of its TV station logos while both sides were working toward a new deal.
Paramount and Comcast’s joint venture Sky Showtime will integrate into Movistar Plus next year.
Comcast’s direct-to-consumer streaming service Peacock has reached the 30 million subscriber mark, an executive confirmed on Monday.
Traditional media companies are pausing their ad spending on X after its owner, Elon Musk, endorsed an anti-Semitic post.