NBC expands ad-driven partnership with Double Verify
Double Verify and NBC Universal have announced an expanded partnership that will offer NBC’s advertisers greater transparent data across NBC’s connected TV platforms.
The National Broadcasting Company (NBC) is a broadcast television network owned by Comcast and based in the United States. It operates NBC, NBC News, New England Cable News and 11 local NBC broadcast stations. NBC also programs digital broadcast networks Cozi TV and LXTV.
Double Verify and NBC Universal have announced an expanded partnership that will offer NBC’s advertisers greater transparent data across NBC’s connected TV platforms.
NBC and Roku have struck a deal that will see The Roku Channel offer clips from NBC late night and sports programs shortly after they air on television.
Roku has added nearly a dozen new content streams from Comcast’s NBC Universal.
Comcast said Peacock had more than 16 million devices streaming the AFC Wild Card Playoff game at once.
TEGNA and NBC have reached a new affiliation agreement that will keep NBC shows and sports on 20 TEGNA-owned TV stations.
The transmission, characterized as a test, came several weeks after a DirecTV executive said the company was open to replacing dropped local network affiliates with comparable national feeds.
Gray quietly removed the NBC peacock from dozens of its TV station logos while both sides were working toward a new deal.
A DirecTV executive said the company has discussed bringing national feeds of broadcast networks to its platforms, but federal law currently prevent this from happening.
The NFC Championship rematch drew more viewers than NBC’s “Sunday Night Football.”
DirecTV is offering bill credits to customers who lost one or more channel due to its most-recent business dispute with TEGNA