NBC
The National Broadcasting Company (NBC) is a broadcast television network owned by Comcast and based in the United States. It operates NBC, NBC News, New England Cable News and 11 local NBC broadcast stations. NBC also programs digital broadcast networks Cozi TV and LXTV.
Peacock to launch AI-driven vertical video, gaming features
Comcast is adding new artificial intelligence and mobile-focused features to Peacock to deepen engagement with entertainment and sports fans.
Comcast says 4K feed of Super Bowl matched latency of broadcast
Comcast says its RealTime4K feed of Super Bowl LX was on par with broadcast TV latency during the event, based on internal tests.
Winter Olympic Games pull in strong numbers for NBC affiliates
NBC affiliates across the country are seeing viewership boosts thanks to the network's coverage of the Winter Olympic Games.
Super Bowl LX grabs 125 million viewers, doesn’t break TV records
Super Bowl LX attracted more than 130 million viewers, but failed to set overall viewership records for NBC and Peacock.
RATINGS
Congressman issues baseless threat against NBC over Bad Bunny halftime show
The lawmaker, Rep. Randy Fine of Florida, is urging the FCC to issue fines against NBC, the NFL and Bad Bunny over the halftime performance.
FIRST ON THE DESK
Broadcast outperforms streaming in latency during Super Bowl LX
The measurement firm analyzed latency using real-time spotters at Super Bowl LX and compared it to on-screen performance across services.
FIRST ON THE DESK
Nielsen to pilot co-viewing measurement during Super Bowl LX
Nielsen is piloting a new co-viewing methodology to more accurately capture total viewership for programming, particularly live events.
Comcast revenue weighed by ongoing losses at Xfinity TV, Xfinity Internet; Peacock grows
Comcast posted mixed financial results for its fourth quarter (Q4), beating Wall Street expectations on overall earnings while narrowly missing revenue forecasts from the period.
EARNINGS REPORT
FCC says talk show interviews not exempt from equal time rule
Chairman Brendan Carr said shows like The View and Jimmy Kimmel Live may be partisan and not automatically exempt.
Fox News, NBC end 2025 as top networks in prime-time
Fox News grew its prime-time audience year over year, while NBC saw double-digit declines in total viewers and key demos.
RATINGS
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.