More Americans using only their phones to stream video content, study reveals
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
Netflix
Netflix ($NFLX) is an international, subscription-based television and movie service based in Los Gatos, California. The company operates a global streaming service with thousands of TV shows and movies, including some originals, as well as a direct-to-home DVD rental service. As of January 2023, the company had over 231 million subscribers worldwide.
Netflix ad revenue per subscriber narrowing, measurement firm says
Netflix’s advertising revenue per ad-supported subscriber is expected to drop from $70 this year to around $59 in 2026.
Netflix approaches ESPN, CBS & NBC about producing Christmas NFL games
Some of the broadcasters have expressed a hesitancy to help Netflix produce their Christmas Day games.
Magid: More streamers relying on subscription bundles
As subscription-based offerings raise their price, bundles are becoming more attractive to price-conscious American consumers.
Netflix NFL grab meant to appease advertisers, media strategist says
Netflix’s deal with the NFL is part of a broader strategy to offer advertisers more live content for their campaigns, according to a leading media strategist.
Netflix to stop using Microsoft for advertising platform tech
The company will continue to lean on Microsoft as a programmatic advertising partner.
NFL schedule details begin to leak ahead of official release
Netflix gets a Christmas game; first Monday Night Football match-up revealed; Peacock to stream an overseas game.
Apple seeks to change pay structure for TV, film talent
Apple is working with Hollywood studios on a new pay and performance structure for its film and television talent.
Netflix may score two Christmas Day NFL games
Netflix is in the running to score two Christmas Day football games, according to a report.
A Conversation With: Giles Tongue, VP of Marketing, Bango
Bango wants the world to bundle, and the company is working with telecoms and other providers to offer value-additive packages of services to satisfy customers and reduce churn.