Netflix
Netflix ($NFLX) is an international, subscription-based television and movie service based in Los Gatos, California. The company operates a global streaming service with thousands of TV shows and movies, including some originals, as well as a direct-to-home DVD rental service. As of January 2023, the company had over 231 million subscribers worldwide.
Parks: Streamers defaulting to ad-supported plans on subscription services
Streaming apps that launched with ad-supporter tiers enjoy a higher ratio of customers on them compared to ad-free plans.
EXCLUSIVE
Nielsen: Sports creates parity between traditional, streaming TV in October
NFL games and other sports helped lift broadcast TV's share of viewership during the measurement month of October, according to Nielsen.
THE GAUGE
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Nielsen hires ex-Netflix ad exec Peter Naylor
Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.
EXECUTIVE MOVES
Optimum gives TV, Internet subscribers free Netflix for one year
Optimum is now offering most of its Internet and TV customers a one-year subscription of Netflix with Ads as part of their service.
Netflix offers granular subscriber-related insights once again
A new metric called Monthly Average Viewers is intended to draw more interest from prospective advertisers.
Bango: Americans prioritize streaming apps in budgets
Americans are cutting back on certain household-related spending to maintain access to streaming services, according to Bango.
DATA
Warner Bros Discovery targets late December for decision on company’s fate
WBD may put itself up for sale around Christmas as it continues to evaluate unsolicited offers from Paramount and others.
Comscore: Viewers see little difference between TV networks, streaming apps
Roku remains a dominant connected TV platform; Smart TV makers are winning the battle for FAST viewers.
Omdia: Global advertising revenue to reach $1 trillion by 2030
The growth in total advertising revenue will be largely driven by online streaming growth, Omdia said.
Report: Warner Bros Discovery shares financial data with Netflix amid merger talks
Netflix is interested in WBD's film and streaming businesses, not its cable units.