Paramount Global displaced Comcast’s NBC Universal as the third-largest media distributor during Nielsen’s November measurement month, the intelligence firm revealed on Monday.
Paramount’s growth was “fueled equally by its broadcast and streaming properties,” Nielsen said, as higher interest in National Football League (NFL) games and new episodes of the hit Taylor Sheridan drama “Landman” attracted viewers to Paramount’s linear channels and digital platforms during the month.
Nielsen said Paramount’s gain outpaced all other companies evaluated in its monthly “Media Distributor Chart,” with a 0.7 percent increase helping it outpace Netflix, Fox and Warner Bros Discovery (WBD).
YouTube remained the top media distributor of the month, with its share of time spent with TV matching its placement on Nielsen’s regular “The Gauge” report, which debuts about two weeks earlier. The Media Distributor Gauge is a 30,000-foot view of how each company performs through its collective properties — broadcast, cable and streaming.
Hallmark had the highest viewership gain with a 28 percent uptick in audience, on account of the family-friendly network’s output of holiday films through its “Countdown to Chrismtas” franchise. Netflix had the second-highest viewership increase at 10 percent, ending the month with 8.3 percent of all time spent with TV.
Fox was just behind Netflix, but ahead of Warner Bros Discovery (WBD), in the chart, with Nielsen saying the company suffered from “disproportionate swings” across its broadcast and cable properties in November. A highly-rated NFL game on Thanksgiving Day helped boost its overall time spent with TV, but its overall share was down compared to October after a surge in interest during that month’s World Series. Nielsen said viewership to Fox News was also down 9 percent compared to October, which weighed Fox’s share of time spent with TV.
