Netflix
Netflix ($NFLX) is an international, subscription-based television and movie service based in Los Gatos, California. The company operates a global streaming service with thousands of TV shows and movies, including some originals, as well as a direct-to-home DVD rental service. As of January 2023, the company had over 231 million subscribers worldwide.
Viewpoint: At Netflix, can artificial intelligence and creativity mix?
Netflix is now using generative AI – but it risks leaving viewers and creatives behind
By:
Edward White
EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.
Report: Comcast, Netflix in advanced talks for MLB rights
NBC Universal and Netflix are in advanced discussions to bring Major League Baseball to their broadcast and streaming platforms.
Amagi: Live sports continues to generate interest in FAST channels
Premium live sports programming are accelerating the growth and adoption of free streaming channels, according to tech developer Amagi.
YouTube gives streaming a lift over traditional TV in Nielsen report
Streaming continued to chip away at broadcast and cable television's share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
THE GAUGE
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.
Report: Streamers less-engaged during first half of 2025
Streamers in North America spent less time engaged with connected video apps during the first half of this year than they did during the same time period last year.
MBC Group to bundle Netflix, Shahid within MBC Now app in Middle East
Last year, executives at Netflix said they weren't interested in offering their app through domestic streaming bundles. Overseas, where competition is toughter, the company has embraced bundles as a way to scale their service.
PwC: Price hikes will help streaming revenue reach $113 billion by 2029
U.S. streaming video revenue is projected to climb to nearly $113 billion by 2029 driven by subscriber growth and price hikes, according to a new report released this week.
Comcast launches “StreamStore” streaming marketplace for Xfinity customers
The portal serves as a central destination for starting and managing streaming subscriptions and renting TV shows and movies, all of which are billed directly to a Comcast subscriber's account.
Netflix grows in Nielsen’s “Media Distributor Gauge” for June
Netflix emerged as one of the big winners among domestic media distributors in June, according to Nielsen's latest monthly report.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.