Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Parks: Most fans keep sports streaming subscriptions active during off-season
As more sports moves to streaming, fans are growing comfortable — and satisfied — with the available options to watch their favorite teams.
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Parks Associates: Smart tag use rising in U.S. homes
More Americans are using smart tags to keep track of personal items, according to the latest report from Parks Associates.
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Parks: Cord-cutters choosing more ad-supported streaming platforms
More than half of Americans have ditched cable and satellite or never paid for it in the first place, according to Parks Associates.
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Parks Associates: Popularity of Internet, mobile bundles growing
Around one in five American households now bundles their home Internet service with wireless phone, according to a new consumer survey.
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Parks Associates: Bundles driving up ARPU for telecoms
Bundled offerings are helping Internet service providers increase ARPU, customer satisfaction and loyalty, Parks Associates reports.
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Parks Associates launches Strategic Consulting Unit
Parks Associates has launched a dedicated business that leverages more than four decades of data and insight to provide tailored strategies and results to their clients
Smart TV adoption rises in U.S. homes, study finds
Sixty-eight percent of U.S. households have a smart TV, while just under 50 percent have a standalone streaming device, according to Parks Associates.
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Parks Associates: Prime Video is most-used streaming service in U.S.
Netflix was in second place for the third consecutive year, according to Parks Associates' Streaming Video Tracker report, while Disney Plus came in third.
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Roku, Amazon, Samsung are dominant CTV platforms in U.S., study finds
All three rely on advertising to financially support their connected platforms and free streaming TV services.
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Study: Most prefer single streaming ecosystem
Around one-third of consumers are planning to buy a new smart TV within the next six months — and they're revealing which features will influence their purchases.
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Study: Spanish speakers in U.S. spending big on streaming TV services
Spanish-language households are outspending the average consumer on subscription-based streaming services in the U.S., according to a new research note.
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Bundles drive better consumer engagement, study reveals
New research from Parks Associates and Bango are trumpeting the strategy of subscription bundles across different services.
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