Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Laura Martin: CuriosityStream taps new revenue by licensing data to AI developers
Media companies that own intellectual property and first-party data should be licensing that material to developers of large language models, a leading Wall Street analyst said on Wednesday.
FUTURE OF VIDEO
Parks: Streamers defaulting to ad-supported plans on subscription services
Streaming apps that launched with ad-supporter tiers enjoy a higher ratio of customers on them compared to ad-free plans.
EXCLUSIVE
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Parks: Streamers gravitating toward live sports services
More than one-third of streaming households are paying for a sports-specific app to stay on top of their favorite teams or games.
DATA
Parks: Adoption of free streaming services starts to level off
Nearly half of all Americans now use FAST services on a regular basis, but adoption of free streaming platforms is starting to level off.
DATA
Discount tickets still available for Future of Video conference
The annual event held by Parks Associates is offering readers of The Desk special pricing on in-person tickets.
DEAL
Parks: Sports fans paying big to stream live events on TV
Sports fans are spending big to stay on top of live events through a mixture of broadcast, cable and streaming TV, according to a new report from Parks Associates.
DATA
Parks: Roku, Amazon chipping away at Samsung’s streaming TV share
Roku and Amazon account for most streaming TV devices in American homes and have a commanding share of the integrated TV experience.
DATA
Parks Associates seeks speakers, papers for Future of Video conference
Parks Associates has announced the agenda and issued a call for speakers and papers for its 8th annual "Future of Video: Business of Streaming" conference.
Parks Associates: Shoppable TV growing in popularity
While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.
DATA
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
DATA
Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
DATA