Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Parks: Streamers gravitating toward live sports services
More than one-third of streaming households are paying for a sports-specific app to stay on top of their favorite teams or games.
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Parks: Adoption of free streaming services starts to level off
Nearly half of all Americans now use FAST services on a regular basis, but adoption of free streaming platforms is starting to level off.
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Discount tickets still available for Future of Video conference
The annual event held by Parks Associates is offering readers of The Desk special pricing on in-person tickets.
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Parks: Sports fans paying big to stream live events on TV
Sports fans are spending big to stay on top of live events through a mixture of broadcast, cable and streaming TV, according to a new report from Parks Associates.
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Parks: Roku, Amazon chipping away at Samsung’s streaming TV share
Roku and Amazon account for most streaming TV devices in American homes and have a commanding share of the integrated TV experience.
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Parks Associates seeks speakers, papers for Future of Video conference
Parks Associates has announced the agenda and issued a call for speakers and papers for its 8th annual "Future of Video: Business of Streaming" conference.
Parks Associates: Shoppable TV growing in popularity
While digital goods and services remain the dominant transactions on CTV, consumers are growing comfortable purchasing physical goods through streaming channels and apps, too.
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Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
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Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
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Parks Associates names advisory board members for Future of Video conference
Parks Associates has named nearly 20 media, entertainment and technology executives to its advisory board for its forthcoming Future of Video: Business of Streaming conference.
Parks: Most broadband homes using ISP-leased equipment
New wireless standards and customer incentives are convincing broadband subscribers to use ISP-leased equipment over purchasing their own routers and modems.
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