Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Gaming services outpace gym memberships in American homes, study says
The research study from Parks Associates found streaming video services to be one of the most-dominant subscription products purchased by Americans.
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U.S. streamers watch nearly 44 hours of video per week, study says
A research analyst with Parks Associates said streamers are watching more free, ad-supported content — and that might lead to higher churn across subscription-based services.
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Samsung was most-popular smart TV purchased in 2023, research says
More American consumers purchased a Samsung smart TV set than any other brand last year, according to new research.
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Parks Associates reveals list of top leaders in video and entertainment for 2023
Parks Associates has released its annual Top Leaders in Technology list, which includes more than 80 executives in the field of video and entertainment.