Philo rolls out brand refresh, new tagline
“A better way to TV” is core to the wallet-friendly streaming service’s identity.
Philo is an Internet-based streaming cable television alternative based in San Francisco, California. The service is privately-held and owned through a consortium of investors, including A&E Networks; AMC Networks; Discovery, Inc. and Paramount Global (formerly ViacomCBS).
“A better way to TV” is core to the wallet-friendly streaming service’s identity.
The channels add to Philo’s growing collection of FAST content streams, which clock in at nearly 100.
The updates are part of a total brand realignment that Philo will fully unveil between now and next month.
Exclusive: Philo is rolling out an updated brand identity, with full details to be revealed in early September.
Sinclair has discussed the possibility of distributing its multicast networks on low-cost streaming services, a company executive affirmed in an interview.
Budget-friendly streaming pay television service Philo has integrated AMC Plus into its core programming package.
Philo is planning to offer Weigel Broadcasting’s retro cartoon channel MeTV Toons shortly after it launches in late June.
Philo has added five new free, ad-supported streaming TV (FAST) channels to its budget streaming video platform.
The core programming package will also get AMC Plus, but only if customers upgrade to the new price.
The service will carry the channel shortly after it launches in mid-June, but isn’t ready to announce distribution plans just yet.