Fox Weather hires ad exec Jason Hermes away from Weather Channel
Hermes is the latest Weather Channel staffer to join Fox Weather since it launched nearly three years ago.
Tubi is a free, ad-supported streaming television service that offers on-demand movies and TV shows as well as over 200 linear channels of content. The company operates in the United States, Canada, Latin America, Australia and New Zealand. In 2020, Tubi was acquired by Fox Corporation for around $440 million. Tubi maintains offices in Los Angeles.
Hermes is the latest Weather Channel staffer to join Fox Weather since it launched nearly three years ago.
While FAST platforms are helping streamers cut back on subscriptions, some are willing to take a premium video service if it means they can keep watching a series they’ve discovered on a FAST platform.
Fox saw an uptick in Q4 2024 revenue attributed to fees charged to cable and satellite distributors, with overall advertising flat on a sequential basis.
The launch of Tubi in the U.K., which brings more than 20,000 film and TV episodes to frugal streamers, is part of a continued international expansion effort at Fox.
Fox is expanding its partnership with The Trade Desk, incorporation various products into Fox’s own AdRise.
In March, the total number of FAST channels reported by Gavin Bridge was 1,963 — so, who lost 20 channels between then and now?
Most Tubi streamers are watching video on-demand content instead of linear streams, Fox CEO Lachlan Murdoch affirmed this week.
Broadcast and cable network affiliate fees helped generate more cash for the company amid lower ad revenue.
Tubi is making several DAZN sports channels available in North America for the first time.
A research analyst with Parks Associates said streamers are watching more free, ad-supported content — and that might lead to higher churn across subscription-based services.