Tubi CEO Anjali Sud appointed to SiriusXM board
Premium audio provider SiriusXM has appointed Tubi CEO Anjali Sud to its board of directors.
Tubi is a free, ad-supported streaming television service that offers on-demand movies and TV shows as well as over 200 linear channels of content. The company operates in the United States, Canada, Latin America, Australia and New Zealand. In 2020, Tubi was acquired by Fox Corporation for around $440 million. Tubi maintains offices in Los Angeles.
Premium audio provider SiriusXM has appointed Tubi CEO Anjali Sud to its board of directors.
Most American consumers say ads are a fair trade-off for free streaming content, but they expect commercial-free experiences if they’re paying for a video service.
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that model with a streaming service.
The majority of streamers who watch movies and shows on Tubi are doing so through its on-demand features rather than through linear content channels, a senior Fox executive said on Monday.
More sports fans say they’re willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub’s annual report.
Other former Venu Sports workers are shifting over to the new direct-to-consumer project at Fox, with announcements expected in the coming weeks.
iSpot says the number of people who watched Super Bowl LIX is about 3 million fewer than what Fox Sports reported earlier in the week.
The company’s decision to distribute a free feed of the NFL championship game on Tubi helped.
More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.
More than 126 million people tuned in to watch some or all of Super Bowl LIX on broadcast, cable, satellite and streaming TV platforms, Fox Sports said.
Tubi came the closest to delivering real-time action from Super Bowl LIX compared to other streaming services, according to a report published by Phenix.
Fox will require users to register for a free account on Tubi if they want to watch Super Bowl LIX through the Tubi app for phones, tablets and smart TVs.