Nielsen: Linear TV continues dominance in April
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Tubi is a free, ad-supported streaming television service that offers on-demand movies and TV shows as well as over 200 linear channels of content. The company operates in the United States, Canada, Latin America, Australia and New Zealand. In 2020, Tubi was acquired by Fox Corporation for around $440 million. Tubi maintains offices in Los Angeles.
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Streaming platforms engage in a competition for attention, and Tubi wants to ensure it reaches the largest number of viewers with free, premium content supported by ads.
Premium audio provider SiriusXM has appointed Tubi CEO Anjali Sud to its board of directors.
Most American consumers say ads are a fair trade-off for free streaming content, but they expect commercial-free experiences if they’re paying for a video service.
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that model with a streaming service.
The majority of streamers who watch movies and shows on Tubi are doing so through its on-demand features rather than through linear content channels, a senior Fox executive said on Monday.
More sports fans say they’re willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub’s annual report.
Other former Venu Sports workers are shifting over to the new direct-to-consumer project at Fox, with announcements expected in the coming weeks.
iSpot says the number of people who watched Super Bowl LIX is about 3 million fewer than what Fox Sports reported earlier in the week.
The company’s decision to distribute a free feed of the NFL championship game on Tubi helped.
More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.
More than 126 million people tuned in to watch some or all of Super Bowl LIX on broadcast, cable, satellite and streaming TV platforms, Fox Sports said.