In a statement sent to reporters on Tuesday, a Sling TV spokesperson said new customers who sign up for the company’s Sling Orange or Sling Blue package will receive their first month of service for $10. The price will increase to $35 a month starting in the second month of service
Sling Orange contains a mixture of general entertainment, lifestyle, news and sports channels, including networks programmed by the Walt Disney Company (ESPN, Disney Channel, some local ABC stations). Sling Blue offers a similar mixture of channels but contains networks programmed by Comcast (MSNBC, Bravo, USA Network) and those which fell under the old 21st Century Fox before it was acquired by Disney (FX, FXX).
If customers are willing to pay the full $35 for their first month of service, Sling TV will offer them a free AirTV Mini, a dongle that typically retails for $80. The Android TV-powered device is similar to the TiVo Stream 4K ($50) or Chromecast with Google TV ($50), except it’s built around the Sling TV service.
Prospective subscribers have until February 14 to take advantage of either offer.
As of November, Sling TV had just over 2.4 million subscribers.