Logo of TheDesk.net
GET OUR NEWSLETTER

Wednesday, October 28, 2026

Editorial Standards

About Us

Pitch Us

Submit a Tip

Q3 EARNINGS

Get the latest reports on tech and media earnings — click or tap here


The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...
PROMO Future of Video 2026 - Banner 728x90 PNG TD

YouTube tests cheaper, ad-free option in Europe

Photo of author
By:
Matthew Keys
»

mkeys@thedesk.net

•
Share:
(Logo: YouTube/Google, Background image: Pexels, Graphic: The Desk)

Google-backed video service YouTube is testing a cheaper version of its premium plan in some European countries.

The plan, called Premium Lite, allows streamers to watch YouTube videos without advertisement interruptions for €7 a month (about $8.30 a month).

The plan is being tested in Belgium, Denmark, Finland, Luxembourg, Norway, the Netherlands and Sweden, according to technology news website The Verge.

TV of Tomorrow Show Promo

Premium Lite lacks certain other features found on YouTube’s other subscription plan: There is no offline download perk, no complimentary music streaming via YouTube Music and no background playback of videos. Those features are relegated to the more-expensive YouTube Premium, which costs €12 a month ($14.25 a month).

Currently, there are no plans to test YouTube Premium Lite in the United States, where a premium subscription costs $12 a month with the same added benefits as the plan in Europe.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

PROMO Future of Video 2026 - Banner 728x90 PNG TD

Some links in our articles are affiliate links, and we may earn a small commission on purchases at no cost to you. Affiliate partners never review our stories before publication. Read more about our editorial policies, including our use of affiliate links, by clicking or tapping here.

GoogleYouTube
Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.