Amazon and Warner Bros Discovery (WBD) have inked a deal that brings the media brand’s cornerstone general entertainment streaming service HBO Max back to Amazon’s streaming marketplace.
The deal announced on Tuesday will allow Amazon customers to subscribe to HBO Max from within the Prime Video Channels marketplace and stream movies and TV shows right from the Prime Video app.
HBO Max is priced at $15 a month — the same cost as subscribing to the commercial-free version of HBO Max directly through Warner Bros Discovery — and Amazon customers are told that they will have access to the “enhanced” streaming service launching next year that fuses HBO Max content with that of Discovery Plus.
“Warner Bros. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests,” Bruce Campbell, the chief revenue and strategy officer at WBD, said in a statement on Tuesday. “Today, we are thrilled to take an important step forward by announcing that HBO Max is returning to Prime Video Channels.”
HBO Max rolled out to consumers in mid-2020, but wasn’t initially available on Amazon’s Fire TV streaming devices due to a carriage agreement with the tech company that previously offered HBO subscriptions and content through Prime Video Channels. That agreement was sunset when HBO Max launched, but it took several months before an official HBO Max app was made available to Fire TV users.
