Tubi, the free streaming platform owned by Fox Corporation, claimed on Monday that its service eclipsed 97 million global monthly active users in 2024.
The announcement comes as Tubi focuses on rapid expansion beyond the United States — regional variants are available in the United Kingdom, Australia, New Zealand, Mexico, Canada and Latin America — and as company executives prioritize the development of original series for Tubi and licensing premium content from studios like Lionsgate, AMC Networks, Warner Bros., Comcast’s Universal and Paramount.
The eye-popping claim would make Tubi one of the biggest free, ad-supported streaming services in the world, despite its limited global availability. Fox and Tubi did not clarify what it considers to be a “monthly active user,” meaning the company could count one person who accesses Tubi content across multiple devices as several “users.”
Tubi also made the claim that it has the “world’s largest content collection” with over 275,000 movies and TV episodes and over 300 Tubi originals — but, again, Tubi’s content library varies by region, and it isn’t clear if the company is duplicating titles for its count.
Still, executives at Tubi focused on the streaming platform’s momentum in 2024, when it first reported 80 million global monthly active users (again, without defining the metric).
“Tubi’s momentum is growing as audiences increasingly value a premium entertainment experience that is also 100 percent free, fun and reflective of culture,” Anjali Sud, the CEO of Tubi, said in a statement. “Our strategy is simple yet powerful: put viewers first by offering unique stories from unique storytellers, a vast selection of content to choose from and a delightful experience across devices. We let our viewers guide us and obsess over their engagement, and we are seeing the results.”
Fox is increasingly focused on building out Tubi as an entertainment platform and an advertising solution. Executives have long affirmed their belief that Tubi’s advertising revenue will eventually eclipse that of the flagship Fox broadcast TV network. It isn’t clear if that has happened yet, as Fox reports revenue from Tubi in tandem with that of its local and national broadcast TV operations.
On Monday, Tubi said it continues to “invest in market-leading ad tech and measurement capabilities,” including the integration of Fox’s AdRise platform along with Comcast’s FreeWheel and AudienceXpress.
“The majority of Fortune 100 brands are now advertising on Tubi as more advertisers seek to reach the growing population of cord cutters and nevers in a high attention environment,” a Tubi spokesperson affirmed.
