Amazon’s streaming video platform Prime Video is boosting its live sports offering with the addition of cricket-centric service Willow, the companies announced on Thursday.
The launch of Willow will give fans of the sport a way to watch live events by purchasing a subscription via Amazon’s Prime Video Channels marketplace. A free, ad-supported streaming TV (FAST) version of Willow will also be distributed through Prime Video’s FAST platform.
Willow Sports is set to launch a majority of matches from the ICC Women’s U19 T20 World Cup, which starts January 17 and runs through early February. That will include the highly-anticipated match between Team USA and Pakistan on January 17 at 10:30 p.m. Pacific Time (January 18 at 1:30 a.m. Eastern Time).
“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” Todd Myers, the Chief Operating Officer at Willow, said in a statement. “With our launch of two major offerings—the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video—fans can enjoy even more ways to watch live matches and highlights. The ICC Women’s Under-19 T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”
Willow’s FAST channel is free to stream on Prime Video, while the premium version of Willow costs $10 per month through Prime Video Channels.
