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DirecTV announces new low-cost, genre-based TV packages

The packages — MyEntertainment, MyNews and MiEspañol — including some streaming access, priced lower than traditional cable TV service.

The packages — MyEntertainment, MyNews and MiEspañol — including some streaming access, priced lower than traditional cable TV service.

DirecTV genre packs promo image.
(Courtesy image)

DirecTV has made good on its promise to introduce more low-cost programming packages by introducing new tiers that offer entertainment and news channels at prices far below the typical pay TV bundle.

The new plans — called MyEntertainment, MyNews and MiEspañol — follow the launch of the sports-inclusive MySports package in January. Each bundle offers an assortment of channels from programmers like Fox Corporation, the Walt Disney Company, Comcast’s NBC Universal, Televisa-Univision, Warner Bros Discovery (WBD) and A+E Networks, among others.



The packages are available to purchase today through DirecTV Stream, and will be offered through other DirecTV platforms in the coming months, a spokesperson said on Thursday.

The MyEntertainment package offers more than 40 national cable networks — including A&E, Animal Planet, Bounce TV, CNN, Fox News Channel, Freeform, FX, FXM, FXX, Game Show Network, Lifetime, MSNBC, National Geographic Channel, Travel Channel and Vice TV — along with the ad-supported plans of Disney Plus and Hulu for $35 per month. DirecTV says it will soon offer the ad-supported plan of Max through the streaming service at no extra cost, though the company didn’t have a timeframe on when that will be available.



The MyNews package includes 10 national and global news channels — CNBC, CNBC World, CNN, CNN International, Fox Business Network, Fox News Channel, i24 News, MSNBC and NewsMax — along with local Fox and NBC stations and affiliates in select markets for $40 per month.

MiEspañol includes more than 60 channels of Spanish-language programming, including Antena 3, Discovery en Español, Discovery Familia, Bandamax, Cinelatino, CNN en Español, ESPN Deportes, Estrella TV, Nat Geo Mundo, Fox Deportes, Sony Cine, Telef and Universo, plus Telemundo and Univision, for $35 per month. The ad-supported version of Televisa-Univision’s streaming service, Vix Premium, will roll out to subscribers in the near future at no extra cost.



The new packages join MySports, which offers access to national sports and cable news channels like ESPN, Fox Sports 1, SEC Network, TNT, USA Network and more for $70 per month. Starting today, MySports subscribers will get free access to ESPN Plus at no extra cost, and can activate the service using their MySports from DirecTV credentials.

Additionally, DirecTV says it is introducing two add-on packages that offer even more channels to subscribers.

MyCinema costs $10 per month and unlocks access to Turner Classic Movies, Sony Movies, Grit, Family Movie Classics and Lifetime Movie Network (LMN), among other movie-inclusive channels. The add-on is available to MySports, Entertainment and MyNews subscribers today.

Likewise, DirecTV is launching a new MySports Extra add-on package that is available to MySports subscribers for an additional $13 per month. The package includes NFL RedZone, MotorTrend, MavTV, Pursuit Channel and Willow.

Some regional sports networks will also be made available through a new add-on package called “MyHomeTeam,” which is expected to debut in March, a spokesperson confirmed.

“At DirecTV, we’re breaking up with the one-size-fits-all bloated cable bundles of the past by delivering new ways for consumers to enjoy the content they love at the best value,” Vince Torres, the Chief Marketing Officer at DirecTV, said in a statement. “Our new Genre Packs and Mini-Packs provide lower-priced options, allowing customers to pick and choose what they want to watch and when they want to watch it.”

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting. Connect with Matthew on LinkedIn by clicking or tapping here.