Comcast has eliminated home data caps and introduced a new, simpler pricing structure for its consumer broadband Internet service.
The relaunch of its home Internet plans follows a national promotion that offered a five-year price-lock guarantee on some of its Internet plans earlier this year.
Moving forward, all customers — new and existing — will be able to get a one-year or five-year price lock on four Xfinity Internet plans. Customers will also be able to see the non-promotional, or “everyday,” rate of each plan.
The new pricing structure introduced on Thursday follows below:
- 300 Mbps: $40 per month for 1 year, $55 per month for 5 years, or $70 per month without a promotion.
- 500 Mbps: $55 per month for 1 year, $70 per month for 5 years or $85 per month without a promotion.
- 1 Gbps: $70 per month for 1 year, $85 per month for 5 years or $100 per month without a promotion.
- 2 Gbps: $100 per month for 1 year, $115 per month for 5 years or $130 per month without a promotion.
The one-year and five-year price guarantees are geared toward frugal consumers who want the best possible rate over a set period of time, while the “everyday” price makes the savings of the promotional rates more apparent.
All four plans come with one line of Xfinity Mobile service included for one year.
“We said we were going to go all-in on a new pricing strategy, and we are delivering with our 5-year price lock and our new everyday price plans. Now all our Xfinity Internet packages are built on simplicity and transparency — no hidden fees, no confusion — just the best, most reliable and secure Wi-Fi that sets a new standard for the ultimate connected experience,” Steve Croney, the Chief Operating Officer of Connectivity and Platforms at Comcast, said in a statement. “We’re coming out swinging with a superior Wi-Fi product that easily beats the competition at an even better price point for customers.”
The new promotional rates with price-lock guarantees are more than a benefit to consumers: They’re part of Comcast’s broader strategy to win back home Internet subscribers at a time when new broadband products like fixed wireless services and Starlink have chipped away at their business. During its most-recent financial quarter, Comcast lost 65,000 broadband customers, building on a prior-quarter loss of 34,000 subscribers.
Comcast’s marketing has positioned itself as more than a viable alternative to other platforms: Land-based broadband tends to have higher download and upload speeds than satellite, and it isn’t bogged down by network priority like fixed-wireless solutions. (All three wireless carriers — AT&T, T-Mobile and Verizon — deprioritize data transfers from their fixed-wireless home Internet subscribers during times of network congestion). Now, Comcast is competing on reliability and price, and the offering of a free mobile line for one year makes the deal even sweeter.
