Netflix has struck a partnership with French broadcaster TF1 Group that will see the integration of TF1’s linear television channels and on-demand content within the streaming platform, the companies announced on Wednesday.
Starting in 2026, Netflix subscribers in France will have access to TF1 and related channels through the Netflix app for phones, tablets and smart TVs, and will be able to watch on-demand content from TF1’s multiplex of channels there.
“This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience,” said Greg Peters, the co-CEO of Netflix. “By teaming up with France’s leading broadcaster, we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment.”
“I am delighted about this new partnership with Netflix, with whom we have already established strong relationships through ambitious co-productions in recent months,” said Rodolphe Belmer, the CEO of TF1 Group. “As viewing habits shift toward on-demand consumption and audience fragmentation increases, this unprecedented alliance will enable our premium content to reach unparalleled audiences and unlock new reach for advertisers within an ecosystem that perfectly complements our TF1 Plus platform.”
While the United States and other markets have seen a steady increase in viewers shifting away from broadcast and cable TV toward streaming platforms, traditional linear TV continues to be one of the main ways Europeans still watch TV shows, beyond live news and sports.
TF1 is one of France’s largest broadcasters, serving more than 58 million monthly viewers through its broadcast channels. It also counts 35 million monthly viewers on its TF1 Plus streaming service.
The deal with TF1 marks the first time Netflix has agreed to integrate linear TV channels from a third party broadcaster into its platform. The company has spent the past few years beefing up its offering of linear sports and other events, but hasn’t offered direct access to channels from another media company anywhere in the world.
