Nielsen begins grouping WBD, Paramount streaming apps in “The Gauge” reports
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
Pluto TV is an advertisement-supported streaming television service owned by ViacomCBS. It offers between 50 and 250 linear streams of content from the ViacomCBS library of shows and movies as well as third-party providers, including Comcast (NBC News), FremantleMedia and Stingray. It is available in the United States, Latin America and portions of Europe.
As it did with Disney in January, Nielsen is now evaluating streaming platforms owned by WBD and Paramount as a single unit in its monthly “The Gauge” reports.
Paramount has moved forward with a brand identity refresh for its Five broadcast network, which also involves a relaunch of its companion streaming app.
The company’s traditional TV business accounted for nearly 65 percent of Paramount’s overall revenue last year.
Paramount’s Pluto TV has expanded its offering of LGBTQ+ content by adding the FAST channel Revry to its platform.
Linear TV captured more than 46 percent of total TV time in December, compared with streaming’s 43 percent.
Paramount Global on Monday promoted Matt McMahon to serve as its Executive Vice President of Streaming.
Paramount and Comcast have reached a new distribution agreement that will keep Paramount-owned networks on Xfinity TV for a few more years.
Paramount posted a second consecutive quarter of streaming profit, though it did not come without some pain.
Paramount Global’s chief streaming strategy executive Jeff Schultz will leave the company at the end of the year, he affirmed on Friday.
The pact involves content, editorial initiatives and advertising sales, which will benefit both sides.
The channels are landing on Pluto TV’s platforms in Canada, the United Kingdom and other countries outside the United States.
Paramount Global will rebrand its public service broadcaster in the U.K. to “Five” and incorporate more of its own intellectual property into its schedule.