The National Hockey League and the Philadelphia Flyers have selected Comcast Technology Solutions (CTS) to develop and manage a new digital fan experience across web and mobile platforms, the companies announced on Wednesday.
The partnership will utilize Comcast Media360, a managed service platform that integrates advanced video and audience management. Comcast said the platform is designed to provide a streamlined and personalized digital experience for sports fans, while also offering operational support for teams and leagues.
The Flyers’ digital overhaul is expected to be in place by the start of the 2025-2026 NHL season. Once launched, the initiative will deliver personalized content and interactive features to fans whether they are at home, in the arena, or on the move.
“The Flyers have an incredible reputation for putting their fans at the center of the action, and we’re honored to help them take that commitment to the next level,” Bart Spriester, the Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions, said in a statement Wednesday morning. “Backed by Comcast Media360, we’re confident that the Flyers can create even more personalized experiences for their fans, and help shape future engagement.”
CTS operates SportsHub, a facility dedicated to serving broadcasters, leagues, clubs and teams. The unit works with a number of professional sports organizations to develop fan engagement strategies using digital platforms, the company said.
In addition to its consumer-facing features, the Flyers will use CTS technology for business insights, team executives said.
“Flyers fans expect the best possible entertainment experiences whether at the rink, on their phones, or in their living rooms,” said Anthony Brock, the Vice President of Business Strategy and Analytics at the Philadelphia Flyers. “Comcast Technology Solutions is renowned for high-impact digital sports initiatives, and we’re excited to work with them on a new consumer-facing experience, and the back-end insights to better understand and engage our remarkable fan base.”
The partnership comes at a time when professional sports organizations are focusing on their digital platforms as a key way to connect with fans and reach new audiences. Earlier this year, the Texas Rangers said it was working with CTS to assist with certain business and technology initiatives involving its newly-launched Rangers Sports Network.
