Key Points
- A+E Global Media renewed a multiyear agreement with Nielsen to expand measurement and analytics across its TV and digital platforms.
- The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.
- A+E will adopt new Nielsen tools to gain more-detailed insights into cross-platform viewing and advertising performance.
A+E Global Media has renewed its partnership with Nielsen under a new multiyear agreement that will expand the use of measurement, analytics and audience intelligence tools across the company’s television and digital platforms.
Under the deal, Nielsen will continue providing audience measurement and media intelligence services for A+E Global Media’s portfolio of linear and digital brands, including A&E, Lifetime, the History Channel and LMN. The agreement covers traditional television ratings as well as measurement of digital and streaming activity across the company’s distribution platforms.
The data will be used by A+E Global Media to inform advertising sales, programming decisions and content licensing strategies, according to the companies.
Financial terms of the agreement were not disclosed.
As part of the renewal, A+E Global Media will also adopt several additional Nielsen products designed to provide more granular audience insights and advanced analytics capabilities.
Those services include Nielsen National Respondent Level Data (NRLD), which allows clients to analyze audience viewing behavior at the respondent level, and Nielsen Audience Builder (NAB), a platform designed to help media companies create and evaluate advanced audience segments for advertising and planning.
The agreement also includes access to Nielsen’s Data-Driven Linear API (DDL API), which allows A+E Global Media to integrate Nielsen data directly into internal systems and analytics workflows.
The expanded partnership builds on several Nielsen services that A+E Global Media already uses, including Streaming Content Ratings, Streaming Platform Ratings and Ad Intel.
Those tools provide measurement of viewership across streaming platforms and advertising intelligence that helps media companies track competitive activity and advertising performance.
he companies said the renewed partnership is intended to strengthen A+E Global Media’s ability to analyze audiences across both traditional television and digital platforms as the media industry continues to shift toward cross-platform viewing and advertising strategies.
