Key Points
- Samsung has partnered with Nielsen’s Gracenote to use metadata for advanced search capabilities and personalized content recommendations on its smart TVs.
- The deal gives Samsung access to Gracenote’s data infrastructure for AI-driven product development and operational efficiencies across TV, movies and sports content.
- Gracenote’s universal content IDs and structured metadata are considered essential for large language model applications requiring accurate and contextually relevant information.
Samsung wants to make it easier for its smart TV users to find shows and movies to watch across its ecosystem, and the company is partnering with Nielsen’s metadata company Gracenote to make that happen.
Under a new deal announced by both companies this week, Samsung will use Gracenote’s metadata to deliver advanced search capabilities that allow users to find TV shows, movies and sports programming through conversational, natural-language interactions.
The agreement also enables Samsung to build new content discovery tools, including curated carousels and personalized program recommendations designed for passive, lean-back viewing experiences.
Financial terms of the deal were not disclosed.
Beyond consumer-facing features, the agreement gives Samsung access to Gracenote’s data infrastructure to develop new product offerings and pursue AI-driven operational efficiencies. Gracenote’s metadata library covers TV shows, movies and live sports content. The library is built using a combination of editorial oversight, machine-driven workflows and human-in-the-loop processes, the company said.
Gracenote’s universal content IDs and structured program data are widely regarded as a gold standard in the media and entertainment industry, and are considered essential inputs for large language model (LLM)-driven applications that require accurate, current and contextually relevant information.
“Samsung is committed to delivering the most useful and engaging entertainment experiences to our users,” Bongjun Ko, the Corporate Executive Vice President at Samsung Electronics, said in a written statement this week. “By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally.”
Gracenote Chief Executive Officer Jared Grusd said the structured nature of the company’s metadata and the breadth of its content coverage position Gracenote to support LLM-driven applications at scale.
“We’re pleased to join forces with Samsung and are confident our collaboration will yield innovative user experiences and benefits extending far beyond,” Grusd said.
The Samsung deal is part of a broader push by Gracenote to position its curated, human-verified data as foundational infrastructure for AI-powered entertainment experiences across video, sports and music platforms.
