Cable news outlet Newsmax is launching localized versions of its channel in several more countries this year, bringing the Newsmax brand to Germany, Italy, Greece and a handful of other markets through partnerships with other broadcasters and TV distributors.
In a press release on Tuesday, Newsmax said it expects to earn around $25 million in international-related revenue this year, with $16 million of that income accountable to licensing agreements connected to the Newsmax name.
Newsmax said localized versions of its channel will soon be available in Germany, Italy, Greece, Ukraine, Bulgaria and Hungary, with broadcast partners and distributors making local-language variants of its cable news outfit available to viewers in those markets. The Ukrainian channel was announced earlier this year, and the company already operates localized versions of its channel in Poland and Serbia.
International carriage of Newsmax and brand licensing deals for localized versions of the channel are becoming a more-important part of the company’s revenue model. Last month, Newsmax said it earned $43.7 million in broadcast-related income, some of which was directly attributable to its foreign licensing agreements.
The flagship Newsmax channel based in the United States is available in more than 100 countries around the world via a combination broadcast, streaming, satellite and traditional cable platforms. In the U.S., Newsmax previously offered its channel to distributors for free, but the company recently shifted to a more-traditional model of charging cable, satellite and streaming platforms for carriage of its networks.
In addition to Newsmax, many pay TV providers also carry the company’s ancillary networks like World at War and Newsmax 2, which are also available on free, ad-supported streaming TV (FAST) platforms.
“While the industry is lapping unusually high election-driven news consumption from early 2025, our first quarter rankings demonstrate that Newsmax continues to perform strongly in a more normalized environment,” Christopher Ruddy, the founder and CEO of Newsmax, said in a statement last month. “We are also making further strides as a global news brand and continuing to attract unique viewers that reinforce the significant opportunity we see in the underserved, center-right market.”
Ruddy said the company’s first quarter earnings report was demonstrative of the network’s brand loyalty among consumers “and the value of our multi-platform strategy.”
“As the media landscape evolves, we believe Newsmax is well-positioned to expand its reach, strengthen monetization and deliver sustainable long-term growth by providing independent, values-driven journalism that resonates with viewers in the United States and around the world,” Ruddy affirmed.
